About the Client
NitroPack is an all-in-one website speed optimization platform that works with WordPress, WooCommerce, Magento, and even custom-built websites. It’s cloud-based, requires no coding, and can be set up in just minutes.
NitroPack approaches performance from a fresh perspective. Along with caching and code optimization, it uses modern CPU architecture to offload heavy tasks from the main thread, making sites run smoother and faster. Today, over 204,000 websites worldwide rely on NitroPack to keep their pages loading quickly.
The Challenge
Website loading speed isn’t just about convenience—it affects user experience, SEO rankings, and conversion rates. A faster site means happier users, lower bounce rates, and a competitive edge.
“We’re always looking for new ways to make websites even faster,” says Georgi Petrov, Co-founder and CEO of NitroPack. “We knew proxies could influence how traffic is routed, so we wanted to see if they could help.”
The issue? Distance. The farther a user is from the website’s server, the more network nodes their connection passes through, and each adds delay. NitroPack wanted to test residential proxies to see if they could shorten the travel distance for data and improve speed.
The Solution
Reverse proxies are already common for caching and load balancing, but NitroPack explored forward proxies to route traffic closer to its destination. If a user connects through a proxy in the same region as the web server, loading time can drop significantly.
After reviewing multiple providers, NitroPack chose Staxip for its large global network, competitive pricing, and wide country coverage. This allowed them to reach users worldwide efficiently and affordably.
Staxip’s system let NitroPack automatically select the best server location for each user request, ensuring optimal routing without manual setup.
The Results
The tests were a success. “Staxip gave us everything we needed, plus support from their senior team,” says Petrov.
NitroPack has now fully integrated Staxip proxies into its service, boosting speeds even further. While results vary based on location and connection quality, the improvement is clear—average page load times dropped by 32%.
“This lets us deliver faster websites at minimal cost,” Petrov adds. “With Staxip as a reliable partner, we can keep giving our clients a real competitive advantage.”
